Marketing for Law Firms and Personal Injury Attorneys
Your firm competes in one of the most expensive search markets in the country. We build a brand people trust before they ever call, then measure which cases it actually brings in.
- A brand that sounds like your attorneys
- Answers to real client questions
- Google Business Profile and local search
What gets in the way
The problems we hear most.
Strategy 01
Start with intake, because that is where cases are won or lost
A firm can buy plenty of calls and still sign few cases. Missed calls after hours, slow callbacks and unclear screening questions leak value before an attorney ever speaks to the prospect.
So our first conversations are about intake. Who answers the phone? Which case types are worth pursuing? How does a qualified injury lead differ from a wrong-fit call? With your permission, we look at your case management or CRM data to see where leads drop off. That shapes everything that follows, from keywords to page copy.
Strategy 02
Practice-area pages that answer real questions
People searching after an accident are stressed and unsure. They ask practical questions: what to do after a crash, how long a claim takes, whether they can afford a lawyer. We research those questions and answer them plainly, page by page, in language your attorneys would use.
Each practice area gets its own page with a clear search intent, so your car accident page and your truck accident page do not compete. Internal links, schema markup and attorney bios connect the pages into one clear picture of your firm for Google and AI tools.
Strategy 03
Local search for every office
Most injury searches are local, and the Google Map Pack often appears above the organic results. We keep each office's Google Business Profile accurate and active, align name, address and phone details across directories, and build a steady, rule-respecting review request process.
Location pages explain which courts, cities and communities each office serves, without inventing a presence you do not have.
Strategy 04
Content review that respects bar advertising rules
Advertising rules differ by state, and they apply to your firm. Our drafts avoid outcome promises, case result claims and statements that read as legal advice. Anything sensitive is flagged for attorney review before it publishes.
These steps support your compliance process. They do not replace it, and nothing we write is legal advice.
How we help
One connected plan for law firms.
Part 1 of 5
A brand that sounds like your attorneys
We capture how your team explains cases, then build pages and videos in that voice.
A brand that sounds like your attorneys: We capture how your team explains cases, then build pages and videos in that voice.
Answers to real client questions: We research what injured people actually ask and answer it plainly, page by page.
Google Business Profile and local search: Each office location gets a profile, reviews plan and local pages built to be found.
Google Ads and Local Services Ads with discipline: We tie spend to intake data where you share it, and cut what does not sign cases.
Intake and case measurement: With your permission we look at your CRM or case software to track signed matters.
Guardrails
Careful content for a regulated field.
- No outcome promises or case result claims without your firm's approval and required disclaimers.
- We avoid statements that read as legal advice and flag content for attorney review.
- Your firm stays responsible for bar rule compliance. We build review steps to support that, not replace it.
Law firms investment
Branding & Growth Partnerships
Starting at$2,995
Every proposal includes
- A strategy call with Brad
- A written scope and timeline
- Honest expectations with lead and revenue growth mapping
Law firms, healthcare practices and financial advisors require a custom quote because competition, cost-per-click (CPC) advertising models and the population of the areas they serve have a greater impact on their marketing costs. We assess your market and service area before recommending a scope and investment.
How buying works
Four clear steps, no pressure.
- 01
Strategy call
Goals, markets, sales process and what has worked so far.
- 02
Research
Your site, Google Business Profile, competitors and current leads.
- 03
Written proposal
Scope, timeline, priorities and an investment you can review.
- 04
Launch and review
Likeliest early wins first, then monthly reporting and adjustments.
Questions
Law firms questions
Other industries we serve
Ready when you are
Build a Brand That Drives Business Growth
Your industry needs a custom quote. Tell us about your market and we will scope it carefully.
- A written plan
- No long sales pitch
- Honest expectations
Talk with Brad Johnson
Founder, Anew Media Group