Marketing for Home Service Contractors
Roofers, plumbers, HVAC, remodelers and other trades win on trust and timing. We help you be the name people see, call and book when they need you.
- Google Business Profile done right
- Local pages for real service areas
- Video from the job site
What gets in the way
The problems we hear most.
Strategy 01
Google Business Profile and the Map Pack
Google ranks local results on relevance, distance and prominence. You cannot move your shop, but you can improve the other two. We fill out services and categories accurately, post regularly, add real job photos and keep hours current.
Consistent name, address and phone details across directories help Google trust the listing. Steady, genuine reviews add prominence and give homeowners a reason to call.
Strategy 02
Service-area pages for the jobs you actually want
A roofer who wants replacement work should not rank mainly for small repairs. We build pages around the job types and cities that matter most to your margins, written for homeowners rather than search engines.
Each page owns one service in one area, so pages do not compete with each other. Internal links connect them back to your main service pages.
Strategy 03
Ads that follow the season
Demand swings with weather, storms and the economy. Local Services Ads and Google Ads let you respond quickly when a busy week hits or a service slows down.
We review spend against booked jobs, not just calls, and pause what is not producing work.
Strategy 04
From phone call to booked job
Most contractors know how many calls came in. Few know which calls became jobs and what those jobs were worth. With access to your CRM or field service software, we close that gap.
That view changes decisions. If water heater installs book at a far better rate than service calls, effort moves there.
How we help
One connected plan for home services.
Part 1 of 5
Google Business Profile done right
Photos, services, posts and reviews kept active, for every area you serve.
Google Business Profile done right: Photos, services, posts and reviews kept active, for every area you serve.
Local pages for real service areas: Pages for the cities and jobs you actually want, written for homeowners.
Video from the job site: Simple scripts your crew can record on a phone, edited and posted for you.
Local Services Ads and Google Ads: Spend shifts toward the job types and areas that book, season by season.
Booked jobs and revenue tracking: With access to your CRM we watch booked jobs and revenue trends month to month.
Home services investment
Branding & Growth Partnerships
Starting at$2,995
Every proposal includes
- A strategy call with Brad
- A written scope and timeline
- Honest expectations with lead and revenue growth mapping
Law firms, healthcare practices and financial advisors require a custom quote because competition, cost-per-click (CPC) advertising models and the population of the areas they serve have a greater impact on their marketing costs. We assess your market and service area before recommending a scope and investment.
How buying works
Four clear steps, no pressure.
- 01
Strategy call
Goals, markets, sales process and what has worked so far.
- 02
Research
Your site, Google Business Profile, competitors and current leads.
- 03
Written proposal
Scope, timeline, priorities and an investment you can review.
- 04
Launch and review
Likeliest early wins first, then monthly reporting and adjustments.
Questions
Home services questions
Ready when you are
Build a Brand That Drives Business Growth
Tell us about your service area and goals. We will come back with a clear plan.
- A written plan
- No long sales pitch
- Honest expectations
Talk with Brad Johnson
Founder, Anew Media Group