SEO has always been seen as an essential strategy for for-profit businesses to maximize their online presence to reach out to more customers. As such, their non-profit counterparts might be wondering if SEO is even relevant. Fortunately, the simple answer is this: SEO doesn’t care if am organization is for-profit or non-profit. SEO is all about boosting one’s rank on a search engine results page, and both non-profit and for-profit companies can greatly benefit from this.
That being said, if you are wondering how you can use SEO to grow your non-profit organization, here are some tips to follow:
1. Implement Tags
Tags are found in your website’s HTML, and their job is to signal the search engine about the vital information found on your web pages. In other words, they tell the search engine algorithm what the page is about.
If you are unsure how to add the tags to improve your SEO, you can always use design-builders to help you out. Many of these builders have plug-and-play capabilities, meaning that you can quickly add these codes to your website without knowing about coding at all.
2. Test Website Speed
Speed is essential to any website today. Snappy and quick is the name of the game, and visitors love it when a website loads quickly. On the other hand, if the website takes too long to load, visitors will just up and leave. Even a three-second load time is considered slow nowadays.
As such, one of the most effective SEO strategies you can ever implement for your website is to boost its speed. To do this, you should first check your website speed by using online tools like Google’s PageSpeed. With the tool, not only will it analyze the webpage’s load speeds, but it can also give you tips on how to improve the loading speed.
3. Do Keyword Research
Keywords are a vital part of any SEO strategy. There is no SEO strategy out there that does not consider keywords as part of the overall effort. This is because search engine algorithms mainly connect the user’s search query to keywords in specific content and only display relevant ones. This can also mean that if a website doesn’t have keywords or has the wrong one, the wrong audience will reach the content.
To ensure that the keywords you implement are the right ones, you must conduct keyword research. To do this, start by asking what you’re about and what people might be querying in the search engine to find you. You can also look at keywords used by competitors to see how you can come up with similar ones. Regardless of how you go about keyword researching, the more relevant the keywords you have, the more relevant your content will become to your audience!
SEO is an essential part of any organization’s success, regardless of whether they are a for-profit or a non-profit entity. It works by boosting the organization’s online presence, providing plenty of opportunities for the company to carry out different actions from the attention they’re getting. This can be anything from getting visitors to subscribe to newsletters, donate to the business, and the like! That said, if you are struggling with SEO, there are plenty of SEO agencies out there that can help you out. Be sure to discover those with experience working with non-profits to ensure that you get the right SEO strategy needed to grow your online presence.
Anew Media Group offers a wide range of marketing techniques to help organizations rank on Google, including SEO, web development, and more. If you are a non-profit organization needing help to grow your online presence with SEO, work with us today!